The workplace today embodies both a physical and digital environment. Advancements in technology, and the consequent digitalisation of information, has impacted all industries. An increasing number of businesses which were previously based around a physical workplace have transitioned to a digital interface, such as online clothes store ‘ASOS’ or taxi service app ‘Uber’.
The traditional workplace is indeed evolving in line with technology, which poses the question ‘Is digital replacing the physical workplace?
workplace, brand, behaviors, culture, experience, touch points, human interface, face-to face communication, navigation, visitor, client
When a client reaches for the door of a reception, they may have a preconception of the company. The reception and all the proceeding touch points a client (or any visitor) experiences in their journey through the space is an opportunity to set their preconception straight. One of the most effective touch points to reinforce the brand is through human interface. Having protocols in place of how employees treat customers in these face-to-face interactions is an operative way to convey your brand and should not be over-looked. However, the design of the physical space should support employees in easily acting out these behaviors and fulfilling the brand promise. The design can also provide other effective touch points to help form the overall experience.
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workplace, strategy, empathy, communication, design, end-user, workplace audit, change management, activity-based working
Workplace change will progress more effectively when people are involved in the process.
Planning, briefing and design of a new workplace is the best, clearest and least threatening way to do this. The physical workplace is generally the only real manifestation of workplace change impacting the enitre organisation, so why not take the steps to make the process as effective as possible?
We call it Design Empathy. Read on for seven steps to take to help include people in the process.
Activity-Based Working, (ABW), technology, workplace, IT platform, Information and Communications Technology (ICT)
In the social and mobile workforce of today, workplaces which are more open, interactive, and flexible are barely considered ‘cutting edge’. The rapid advance of technology, and the evolution of management style has been a strong influence on workplace design shifting towards Activity-Based Working (ABW). But what does this mean for people who actually do the work?