Graham Kirkwood - 02 August 2013
Employees who have a clear understanding of their organisation's vision have a better understanding of the importance of their group's role and how they might contribute to it. It follows that people are then better able to align their own skills and ideas to make a meaningful contribution, innovate and 'flourish'.
Meaning and purpose is expressed through both the brand and the culture of the organisation and conveyed through the development of specific words, symbols and stories. Even subconsciously these messages if boldly expressed throughout the workplace, filter through not only to employees but also to the customer. Manifesting meaning and purpose throughout the workplace helps people understand their specific role, as well as the functions or other groups within the organisation. This awareness fosters a sense of connectedness and a sense of community, both critical in an organisational culture and brand. Tips to help express group meaning and purpose in the workplace include:
Provide environments that reflect the group's or the organisation's vision.
Allow for expression of group identity and corporate culture.
Provide settings that allow personalisation of space